Individuals in Gurugram need to “move” in order to get healthy (stay fit and away from health issues), especially post pandemic; where most individuals have had to stay indoors and have faced physical and mental burnouts.
Orchestrate a fun, engaging yet meaningful campaign for a “cohort” of individuals to “move” and stay healthy.
Our campaign was divided into 2 parts:
Inspired by the viral Netflix show “Squid games”, we organised a themed event where we invited individuals across the region to come and participate in fun, childhood games alongside a community of like-minded motivated individuals and also win some exciting hampers.
Advocate health and fitness: Before the Squid games NCR edition was kicked off, participants were informed and educated the need for “moving” in the 21st century and how simple “walks” or short fitness “exercises” can lead to a long term positive impact on health.
The “Squid Games” was a kick-off to a longer campaign wherein participants, as part of a cohort, would engage in a series of fitness exercises over a period of 21 days i.e. daily challenge. It would include “fitness hampers” for those who would be the most active.
While the event was successful because we could engaging this cohort by advocating about staying healthy and staying fit, but we are also confident that this cohort will indirectly also impact a lot many individuals and families in their community.
Venue, outreach and finance partners. Given Climb Centrals brand across the region, Climb Central provided us with great engagement, while also sponsoring our hampers for the top 2 winning teams.
Hosting and outreach partners for “Squid Games – Delhi NCR” edition. Given their large follower base on social media, we had a lot of publicity online
Knowledge & Implementation: Given Global Shapers Gurugram’s experience across “Health & fitness”, we helped source the right messaging across all stakeholders and also lead the implementation of the campaign on ground.